We are pleased to announce the vacancy for Manager- Research and Planning & Qualitative Analysis within the Research Planning and Design Department within CEO's Office. In keeping in line with our current business needs, we are looking for a person who meets the criteria below.
Brief Description
Reporting to the COE HOD – Research, Planning and Design, the role holder will be responsible for;
Leading and providing Qualitative Market Research and customer insights expertise within the Research & Customer Insights team.
Being a critical player in terms of input to brand/products ensure brand/product decisions are driven by consumer insights in an effort to maximize effectiveness and profitability.
Being a champion of ‘consumer focus’ and ‘customer insights’ within the business.
Leading long term opportunity development for innovation projects and their fit with business strategy for portfolio and Safaricom brand development on the back of best-in-class qualitative design and research.
Leading, guiding and being responsible for the qualitative research specialization in the team and business.
Overall leadership for the various qualitative research needs to develop, commercialize, and evaluate to life Innovations projects.
Actively shaping the future pipeline, size the opportunities, and develop a clear and robust 5Ws for every Innovation project.
Creating focus and ownership for shaping business' future ambitions.
Ensuring Granular understanding of consumption and purchase behaviour by occasion, channel and outlet type - Who is consuming, what, where, when and why as well as providing Motivation and other drivers of behaviour by occasion & brand, e.g. equity, brand associations.
Proactively participating in squads, tribes or set-ups that explore new growth areas by helping provide facts that build business cases, implement, and sustain growth areas.
Key Responsibilities
Identify opportunities for growth
Embed and drive the understanding of consumer motivation and identification of opportunities that will unlock growth for the business.
Driving consumer-led brand/product building
Champion and drive world class consumer understanding and insights that will drive growth using a variety of best practice and processes.
Putting the consumers at the heart of everything, actively inspire and influence Research and product teams to ensure they ingrain consumer feedback/insights in the brand/product strategy and marketing activities to maximize effectiveness and profitability.
Push planning, insights as opposed to data management.
Global & Kenya liaison for Research and customer insights.
Develop and manage research budget for the department.
Driving learning into action from measurement and evaluation (M&E)
Understand the value of M&E to the research agenda and to the brand/products’ performance and it’s fit into the brand/product planning process. Identify and address any barriers to the implementation of M&E, ensure learning and experiences are shared and applied after each activity to drive growth.
Champion the search and spin of knowledge, information and ideas that will make M&E a creative process that appeals to brand/product teams.
Drive customer centric culture both with internal and external customers.
Continually challenge the processes and procedures for current supply service levels/ challenging convention.
QUALIFICATIONS
Bachelor Degree
Masters degree preferable
8 years Qualitative research experience, preferably at a Research Agency providing cconsulting / Specialist Support, establishing Strategic direction For Specialist Area, pursuing Innovation and managing the Qualitative research portfolio.
