About the Role
Key Responsibilities
- Develop marketing plans that incorporate traditional and online marketing techniques to reach target audiences
- Managing the implementation of marketing campaigns by creating ads, brochures, flyers, social media posts, and other promotional materials
- Developing new products or services based on current trends in the industry
- Analyzing competitive products or services to identify potential areas for improvement or change in order to gain market share
- Coordinating publicity events such as trade shows, community events, or social gatherings where potential customers can get acquainted with the brand
- Developing advertising strategies, such as print ads or commercials, that promote products or services to a specific audience
- Planning strategies for making a company or product recognizable in the marketplace
- Developing an effective online presence for a brand through websites, blogs, social media channels, and other online platforms
- Measuring the success of marketing campaigns by analyzing sales figures, customer feedback, and any other factors that indicate whether objectives were met
- Overseeing all marketing activities related to advertisement and sales promotion
- Analyzing the market to identify the target audience and current market trends
- Occasionally assessing [the product/service] to determine if any adjustments are needed to match customers’ demands statistics
- Ensuring a positive public image and consistent media coverage of our company’s initiatives/programs/actions and objectives
- Responding to media inquiries for information release
- Building impactful public relations strategies that shape the public perception of our organization
- Maintaining strong connections with media representatives
Key Skills & Requirements
- Bachelor’s degree in a relevant field—Marketing, Public Relations, Communications, Journalism, or similar
- 4+ years of experience in marketing or public relations managerial roles
- Outstanding analytical skills—being able to foresee challenges and come up with solutions
- In-depth understanding of social media
- First-class written and spoken communication
- Budget management skills
- Track record in Marketing, Product Development.
- Excellent understanding of Strategy and Communication.
- Proficient in Microsoft Office and project management software.
How to Apply
If you are up to the challenge, possess the necessary qualification and experience; please send your CV only quoting the job title on the email subject (Marketing PR & Events Officer)
Send your application to: [email protected]