About the Role

Key Responsibilities:

• Create social media marketing campaigns and strategies including budget planning, content ideation, and implementation schedules

• Create social media content utilising a variety of media creation tools in line with current industry best practice

• Generate leads for handover to the sales team
• Define, monitor, and update social media key performance indicators
• Grow and expand the company’s social media presence into new & emerging social media platforms

• Increase the company’s social media presence on existing platforms including
• Facebook, LinkedIn, Twitter, and Instagram
• Measure, record, and report the results of every social media campaign
• Liaise and work with any relevant external contractors including (but not limited to).
• SEO, content creation, SMS marketing.
• Budget, utilise, manage, and account for the company’s social media marketing funds
• Stay up to date with current social media best practices and technologies
• Undertake weekly planning and strategy meetings with the general manager and sales teams
• Submit monthly reports to the general manager and directors, including data graphs, personal interpretations, and strategy
• Research and monitor competitors
• Analyze customer data, including social media interaction, and physical visits
• Liaise with the sales team
• Any other duties as required by management.

Qualifications:

• Must have a bachelor’s degree in the Communication/Marketing related field
• Must have a minimum of 3 years experience in a similar position
• Must have Impeccable oral & written English communication skills
• Organized, with an ability to prioritize time-sensitive assignments
• Must be creative and passionate about social media
• Proficient in the use of key social media marketing tools
• Strong analytical, and interpersonal skills
• Excellent presentation skills
• Keen on achieving independent results
• Outgoing personality confident to engage with customers
• Enthusiasm for outdoor adventure activities.

How to Apply

https://www.summitrecruitment-search.com/jobs/social-media-marketing-executive-karen-kenya/?utm_source=MyJobMag