Carry out market research, analyze market data for all the products - generate and present reports on the same.
Continuously evaluate and enhance the product line up.
Ensure market share targets are achieved.
Ensure sales strategies are in place to ensure sales growth targets are achieved.
Forecast quantities for the assigned categories and ensure projections are up to date.
Fully understand the value chain for key products and investigate options for projects and partnership for incremental business.
Have full product knowledge of assigned categories.
Implement sales promotions and marketing activities based on approved marketing plan.
Keep abreast and be well updated on all competitor and market information.
Maintain and enhance relationships with team and stakeholders.
Manage the existing product and service portfolio ensuring that financial criteria, customer needs are met and brand character developed.
Produce an integrated annual marketing program and campaign plans.
Produce annual product & brand strategies for selected category which define market offer and positioning within your scope.
Resolve any other issues pertaining to the assigned category.
Train the sales team as well as the dealers and salesmen in the market.
Work closely with the Sales and Marketing team to ensure that new products and services meet market requirements and financial criteria
Minimum Requirements:
Degree in Business, Sales or Marketing or any other relevant field.
MBA will be a Plus.
5+ years experience in sales or marketing role in the press, publishing and stationery industry preferred, with at least 3 years in a senior level commer.
