The Standard Group PLC is a multi-media organization with investments in media platforms spanning newspaper print operations, television, radio broadcasting, digital and online services. The Standard Group is recognized as a leading multi-media house in Kenya with a key influence in matters of national and international interest. Our various media platforms include: The Standard Newspaper, KTN, KTN News, btv, Farmers T.V, Radio Maisha, Vybez Radio, Spice FM, The Nairobian Weekly Newspaper and Standard Digital .  As part of strengthening our operations, we are looking for a smart, creative, futuristic and ambitious individual to join the    Marketing    team in the following capacity:

MARKETING-BRAND EXECUTIVE

REPORTING TO BRAND MANAGER

OVERALL PURPOSE OF THE JOB

This role is responsible for  the execution of marketing campaigns for KTN News and The Standard across all ATL, BTL and digital platforms.

KEY ACCOUNTABILITIES

• Implement the marketing strategy to recruit audiences for The Standard and KTN News.
• Execute digital marketing for The Standard and KTN News, including SEO/SEM, social media and display advertising campaigns.
• Build and maintain social media presence of The Standard and KTN News & track strategies while providing google analytics metrics.
• Driving and executing events.
• Support the commercial team in sourcing for partnership with events that are relevant to the brand.
• Briefing and following up with the legal department on upcoming events for purposes of contracting.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs) Sourcing for suitable brand awareness materials.
• Creating ideas and designs for brand visibility and ensuring placement across SG mediums; offline and digitally through social media campaigns and consistent brand messaging.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

PERSON SPECIFICATION

Academic and Professional Qualifications

• A Bachelor’s degree in marketing and additional certificate in digital marketing a recognized field or equivalent.
• A relevant Master’s degree will be an added advantage.

Experience

• Minimum of 5 years’ experience in a vibrant marketing space, Social media/Digital Marketing is an added advantage.

SKILLS AND OTHER ATTRIBUTES

• Proficiency in marketing technologies such as google analytics.
• Fluency in written and spoken English and Kiswahili.
• Ability to make independent decisions.
• Ability to excel in a fast paced and competitive environment.
• Well-developed analytical skills.
• Excellent communication and inter-personal skills.
• High degree of integrity.

If you possess the above qualifications and the drive to meet the challenge, Send your CV and Cover Letter to [email protected] not later than   Friday, 16th  September 2022.

Please note that ONLY shortlisted candidates will be contacted.

The Standard Group is an equal opportunity employer and as such, canvassing of any form will lead to automatic disqualification.

WE DO NOT CHARGE A FEE FOR THE RECRUITMENT PROCESS.