Reports to: Managing Director

Gross Salary: Ksh 40,000 – Ksh 45,000,

Our Client is a renowned retail luxury goods brand seeking to hire a Digital Marketing Specialist responsible for handling their social media platforms as well as come up with innovative digital campaigns. In order to better serve their clients, they are looking for a highly motivated, self-driven, team player to work on a full time basis with the company as a Digital Marketing Specialist.

Key Responsibilities:

• Graphics and Design for the brand in aspects of social media and accounts management.
• Handling of all marketing activities both online and offline
• Website development and management 
• Engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
• Prepare accurate reports on their marketing campaigns overall performance.
• Identify the latest trends and technologies of digital marketing
• Manage social media presences, including digital advertising
• Handle social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging as well as audience identification.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Conduct research and analyze data to identify and define audiences.
• Manage promotional marketing activities.
• Track media coverage and follow industry trends.
• Submit weekly, monthly and quarterly reports to the Managing Director.
• Push for sales of products within the company portfolio.
• Present, promote and sell products/services to existing and prospective customers.
• Maintain working relationships with existing clients to ensure exceptional service and identification of potential new sales opportunities.
• Developing and implementing sales and marketing strategies on the social media platforms.
• Proactively seeking ways to drive and streamline daily marketing processes and procedures that supports high sales performance.
• Expedite the resolution of customer problems and complaints to maximize satisfaction
• Supply sales manager with reports on customer needs, problems, interests, competitive activities and potential for new products.
• Keep abreast of best practices and promotional trends.
• Manage and actively update the social media platforms Facebook, Twitter, IG
• Perform any other duties assigned by your supervisor and line manager from time to time

Key Skills and Qualifications

• Degree in communication or its equivalent, professional training is an added advantage.
• Minimum 1 – 2 years of experience in a similar role.
• Proven record in digital & Social media management.
• Good understanding of the full digital web development lifecycle.
• Exceptional verbal, editing & writing skills.
• Experience with creating animations & infographics will be an added advantage.
• Strategic thinker who possesses solid business acumen and is able to organize and manage multiple priorities.
• Prioritizing and time management.
• Relationship management skills and openness to feedback.
• Data analysis and knowledge of the free tools available.
• Social media marketing skills
• Interpersonal skills.
• Numeracy and analytical ability.
• Creativity and imagination.
• Influencing and negotiation skills.
• Teamwork and Organizational ability.
• IT skills and Email marketing skills.
• Ability to balance persuasion with professionalism.
• Strong communication and negotiation skills
• Planning and organizational ability to manage urgency.
• Honest and transparent person.

How to Apply

If you are up to the challenge and possess the necessary qualification and experience, send your CV and a Cover letter stating relevant experience only quoting the job title on the email subject (Digital Marketing Specialist – Retail) to [email protected] by  26th June, 2022.