To drive online sales growth by managing the company's e-commerce platforms, digital marketplaces, online customer experience, and digital marketing initiatives.
Key Roles and Responsibilities:
Manage and optimize all company online sales platforms and marketplaces.
List, update, and maintain products on e-commerce channels.
Monitor product availability, pricing, promotions, and online merchandising.
Develop and execute online sales campaigns to drive revenue growth.
Coordinate with logistics and warehouse teams to ensure timely order fulfilment.
Analyse online sales performance and customer behaviour.
Manage relationships with third-party marketplaces and delivery partners.
Respond to customer inquiries, complaints, and reviews across online channels.
Track and report on website traffic, conversion rates, and campaign performance.
Work closely with the Marketing team to execute digital campaigns.
Monitor competitor activities and emerging e-commerce trends.
Ensure excellent customer experience across all online touchpoints.
Expected Outputs/KPIs:
Achievement of monthly and annual online sales targets.
Growth in online revenue and order volumes.
Increased website traffic and conversion rates.
High customer satisfaction ratings.
Timely fulfilment and minimal order errors.
Increased customer acquisition and retention rates.
Growth in digital marketplace presence and performance.
Qualifications and Experience:
Bachelor's Degree in Marketing, Business, E-Commerce, Digital Marketing, IT, or related field.
Minimum 3 years' experience in e-commerce or digital sales, preferably in FMCG.
Experience managing online marketplaces and e-commerce platforms.
Strong understanding of digital marketing, SEO, SEM, and social media advertising.
Proficiency in Google Analytics and other digital reporting tools.
Experience with online customer service and order fulfilment processes.
Key Competencies:
Commercial acumen.
Data analysis and reporting.
Customer-centric mindset.
Digital marketing expertise.
Problem-solving skills.
Excellent communication and relationship management skills.
