Your Impact:
As a cornerstone of our East and Central Africa marketing team, you'll lead the orchestration of marketing strategies, bringing our brands to life across Mozambique and Botswana. Your role will encompass:
- Crafting and executing cohesive marketing plans alongside our prestigious bottling partners, blending these efforts seamlessly with local commercial strategies.
- Influencing regional brand strategies, ensuring the effective deployment of marketing resources, and unlocking local innovation.
- Spearheading market-specific innovation projects, tailoring campaigns to resonate deeply within our communities.
- Championing brand activations, from experiential marketing to consumer promotions, ensuring Coca-Cola remains close to the hearts of our consumers.
- Guiding our presence in crucial business system reviews, enhancing our operational excellence across the region.
- Navigating media landscapes in collaboration with our dedicated teams to maximize our brand's visibility and impact.
Who You Are:
A visionary marketer with:
- 8+ years of rich marketing and leadership experience, preferably in FMCG.
- A Bachelor's Degree in Marketing or related fields.
- Expertise in transforming marketing strategies into unforgettable brand experiences.
- Keen business acumen and a proven track record of managing marketing budgets effectively.
- The ability to thrive in a diverse, cross-functional team environment, with experience in fostering robust relationships both internally and externally.