About the Role

Purpose and Scope of Assignment 

(Concise and detailed description of activities, tasks and responsibilities to be undertaken, including expected travel, if applicable)

Digital Donor Acquisition 

• Monitor digital fundraising channel budgets and income and ensure that digital budgets are being used effectively to meet long and short-term fundraising KPIs. Ensure accurate reporting and monitoring.
• Optimizing all aspects of digital fundraising and marketing, including paid/organic media approaches, crowdfunding, social media fundraising, influencer fundraising, lead generation and conversion campaigns. 
• Developing new testing strategies and optimisation mechanisms to ensure effective growth and positive ROI.
• Developing the strategy and execution of digital marketing in key countries – South Africa, Kenya, Mauritius, and Nigeria.
• Set-up digital marketing tests (including set up of infrastructure and tagging), manage and optimise paid media activities, monitor fundraising results and optimise paid marketing activities.
• Build and implement conversion strategies to convert non-financial supporters into donors. 
• Ensure digital fundraising opportunities are effectively capitalised on during emergencies and key media moments within 24 hours of receiving the green light from HQ.
• Work closely with the agencies, constantly seek new fundraising channels and fully utilise the existing channels to help achieve the ROI and the income target.
• Support with the development and coordination of regional digital campaigns and initiatives for lead generation and donor acquisition.
• Follow and identify digital trends and tools that can impact UNHCR’s digital engagement approach in Africa.
• Assist in developing annual plans and investment applications for digital marketing activities.

Retention 

• Work closely with the donor development function to maximize retention income through the delivery of excellent and timely engagement via appropriate communication tools. 
• Support with establishing strategies and execute activities for donor development programme including OO -> RG conversion, RG gift upgrade, and lapsed donor reactivation to maximise retention income.

Analysis, Reporting and Planning

• Produce regular reports on key metrics, analysing and interpreting trends and providing actionable insights.
• Perform ROI analysis to evaluate the efficiency and draw learnings from all fundraising campaigns.
• Follow and identify digital trends and tools that can impact UNHCR’s digital fundraising approach.
• Analysing user behaviour, conversion data, funnel analysis and multi-channel attribution.
• Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues and propose methodical optimisation tests, both on-site and campaign based, to grow donations.

Contents

• Create digital donation landing pages on time and keep maintenance activities.
• Constantly conduct A/B or multivariate tests on digital landing pages, advertising assets, and digital content to improve results and cumulate learnings.
• Work closely with the Campaigns team to produce digital acquisition and engagement content.
• Other duties as assigned.

Monitoring and Progress Controls

• Support achieving the donor acquisition and retention income target, a number of donors, and lead generation by building deeper engagement with online donors.
• Increased user engagement on website and social network traffic. 
• Build-up supporter base for UNHCR in Africa.
• Increased awareness of refugee causes by the public.

Qualifications and Experience

Education 

• University degree in Business Administration, Communications, Marketing, Advertising and/ or a related field.

Work Experience 

(List number of years and area of required work experience. Clearly distinguish between required experience and experience which could be an asset.)

• For LICA-8/P1/NOA - 1-year relevant experience with Undergraduate degree; or no experience with Graduate degree; or no experience with Doctorate degree.
• Experience working in a digital marketing or professional services setting required.
• Knowledge and experience generating accurate and insightful reports for making effective business decisions required.
• Proven ability to work effectively with various stakeholders to complete assigned tasks and projects before the deadline.
• Proven experience in organisation website and donation page content management systems, as well as social media content creation and community management required.
• Proven experience in assisting the development of digital marketing or engagement strategies through Google Marketing Platform, social media and social influencer marketing, SEO/SEM, programmatic, display advertising, email marketing, digital video marketing, mobile marketing, etc. required.
• Experience with analytical tools, analysis, reporting, and researching required.
• Experience in managing internal stakeholders, external vendors, clients, and partners required.
• Experience with social media on a professional level desired.

 
Key Competencies 

• Possess strong critical thinking skill, and the ability to apply them to analysing data and solving problems.
• Enthusiastic and self-motivated, with the ability to lead projects proactively. 
• Meticulous attention to detail, with an overall passion for continual improvement.
• Credible and articulate, with excellent communication, presentation and interpersonal skills.
• Highly organised and detail-oriented, with a strong ability to manage several competing tasks simultaneously.
• Fluency in written/verbal English required.

How to Apply

https://unhcr.wd3.myworkdayjobs.com/en-US/External/job/Assistant-PSP-IG-Officer--Digital-_JR2314519?locationCountry=9e684fd7be1e469d9ee955a4c3b754be&utm_source=MyJobMag