About the Role
Brief Description
Reporting to the Commercial Lead – Masoko, the position holder will be designing and producing all visual content for the e-commerce channels to deliver a relevant and engaging customer experience, maximize conversion and drive sales.
Responsibilities
- Design visually compelling design assets and content for use across Masoko e-commerce channels
- Work closely with the Masoko digital marketing team to deliver engaging and consistent content for web, mobile, email, affiliates, social media and display advertising channels
- Create responsive designs for all screen size whilst demonstrating a user-centricity
- Ensure designs are aligned to brand guidelines and best practice standards
- Support the design of internal digital communication materials and presentations for the wider business on an ad hoc basis
- Effectively manage workflow to deliver to deadline
- Conduct continual analysis of competitor activity both onsite and across Digital Marketing channels, as well as observe key market trends
- Study design briefs and conceptualize visuals based on requirements
- Prepare rough drafts and present ideas
- Complete projects by coordinating with internal design teams and external design agencies
- Contribute to UX/UI crafts body of knowledge within Safaricom
Qualifications
- Degree in design, fine art or related field
- Proven graphic designing experience
- Proficiency with required desktop publishing tools, including Photoshop, InDesign, Illustrator
- Proficiency with required vector graphics design, wireframing and prototyping tools, including Adobe XD, Figma, Balsamiq, InVision for web and mobile apps
- Understanding of marketing, production, website design, mobile app design, corporate identity, product packaging, advertisements, and multimedia design
- A strong eye for visual composition
- Effective time management skills and the ability to meet strict deadlines
- Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment
- Creativity around communication, typography, interactive media, branding and delivering presentations
- Understanding and experience managing design systems and library of graphic assets
- Knowledge of HTML and CSS with demonstrable work experience is desirable
- Applications should include a portfolio of desktop/mobile web designs, mobile app designs, email campaigns, social media banners and other graphics.
How to Apply
https://safaricom.taleo.net/careersection/ex/jobdetail.ftl?job=23000037&lang=en&utm_source=MyJobMag