The purpose of the job is to implement the CFAO Motors Kenya strategy through initiating proactive marketing action plans, monitoring efficiency and effective=ness, and drive the achievement of aagreed targets. The Brand Manager is expected to deliver the overall Marketing & Communication objective of enhancing brand visibility and upholding/promoting a positive organizational brand image & reputation. He/she will achieve this by leading the development and execution of all the brand plans and marketing initiatives within CFAO Motors Kenya.
These brand plans are developed in collaboration with the Business Unit heads, and are aimed at creating awareness and uptake of the existing and/or new products and services, in order to deliver on the organisation’s growth strategy and overall Business unit objectives. The role holder is a brand champion and is responsible for cascading and managing the brand guidelines as they are applied across the different marketing and communications engagements, to ensure a strong and consistent brand is delivered at all times.
The role holder is also responsible for tracking and monitoring the overall brand health and brand equity, as well as the implementation of Brand Health Measurement programs in order to establish market perceptions/insights and level of affinity for the brand.
The key roles and responsibilities include:
Knowledge/Skills & Experience
Minimum level of academic and professional qualification required to perform effectively in the role