Design, build and maintain our social media presence
Design, plan and execute all social media, SEO / SEM and display advertising campaigns
Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry development
Measure and report performance of all digital marketing campaigns based on insights
Brainstorm new and creative growth strategies
Attend internal and external meetings, workshops & seminars which are reasonably deemed to be relevant to the fulfillment of the demands and responsibilities of this role
Compile weekly / monthly reports for supervisor showing ROI
Collaborate with internal teams, partners and brand influencers to make sure that content roll out is done efficiently and effectively
Liaise with Development / IT to stay updated on new products and features
Work closely with the SportPesa news content editor in making sure all the product-related banners & stories are updated and have correct information
Prepare and manage the digital marketing budget
Monitor competition and provide suggestions for improvement
Other duties may be assigned by management
QUALIFICATIONS
Advanced Diploma or Bachelor’s Degree in Marketing or a relevant field
3-7 years of experience in the Digital Marketing Industry
Knowledge and experience with online marketing tools and best practices
Knowledge and experience in Google Ads are a MUST HAVE
Demonstrated creativity and documented immersion in social media (please provide links or profiles as examples)
Proficient in content marketing theory and application
Ability to display in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, etc.) and how each platform can be deployed in different scenarios
DESIRABLE QUALIFICATIONS
knowledge and experience in the tenets of traditional marketing
