The role holder will ensure that there is proper market sensitization of bank products and offering to the Health/ Medical sector
Portfolio growth with specific reference to Health Sector offers.
Deposit mobilization to balance both the asset and liability mix
Cross-selling bank products to increase the wallet sizing for the client in the medical fraternity.
Provide personalized relationship banking to complement other business functions within the business
Prospect and establish new lab customers by managing a sales pipeline and developing and delivering proposals to customers by illustrating Equity Bank’s value proposition
Sell consultatively, detailing products, determine customer needs and requirements, and make recommendations to both prospects and customers of the various solutions Equity Bank can offer their business
Work with Regional Business Banking RMs to develop strategic territory business plans for achievement of sales growth and quota attainment
Work in conjunction with Regional Business Banking RMs & Branches team providing proposals and implementing sales strategies to achieve sales growth
Build and sustain relationships with customers and ensure client satisfaction and loyalty to the bank.
Leverage available resources to effectively implement the company marketing plan, strategies, and sales processes
Represent and develop strong relationships with manufacturers, suppliers, distributors in the medical field.
Enhance the visibility of the Equity Brand within the medical sector.
Qualifications
Experience & Skills Key Competencies
Medical, Nursing, Pharmaceutical, or Medical technology/Engineering background preferred.
Excellent communication and team interaction skills, routinely interacting with customers, manufacturers, and staff
Ability to carry on a business conversation with business owners and decision-makers
Ability to handle difficult situations and interactions
Ability to work independently and successfully manage time and territory
Excellent analytical skills and ability to sell strategically within an account
Ability to understand individual customer operations
