Our client, a prominent optical provider in Kenya is seeking to hire an experienced  marketing lead to handle and overlook all marketing activities while coordinating the marketing team. The successful candidate should be active in daily marketing activities, coming up with long-term marketing strategies, meeting tight deadlines and changing needs on market demand. The ideal candidate should have a relevant bachelor’s degree and must have over 5 years’ experience in a similar role.

Key Requirements:

• Oversee all marketing activities – offline and
• Manage a team and add required skills/team members to the team as and when
• Handle in-store branding for new branches and re-branding for existing
• Coordinate with branches for any marketing related changes such as updating TV content, placement of marketing materials, etc.
• Manage online/digital marketing in relation to social media, SEO, PPC, website development, blogs creation and editing.
• Coordinate with brands and brand ambassadors and have the ability          to negotiate and agree with them.
• Coordinate with landlord management to see our marketing is displayed on their in-house mediums g., TV’s, social media channels etc.
• Manage product photography lifecycle and organize photo/video shoots with models to create content for relevant channels.
• Handle new content creation in terms of videos and
• Staying aware about marketing trends that will be relevant to the company and acting on
• Providing continuous executable ideas for our marketing to attract prospective customers and retain existing
• Reporting to senior leadership on progress of marketing
• Other ad hoc marketing activities that will require planning and

Qualifications:

• Must have a minimum experience of 6 years in marketing, 2 years being at a managerial
• Must have worked as a marketing manager in a recognized retail chain with a branch network with a reasonable size
• Must have Undergraduate/postgraduate qualification in business /marketing from a recognized
• Proven ability to lead and make decisions
• Should have high integrity.
• Should be a good planner and able to strategize.
• Should have exemplary communication, negotiating and report making skills.