Key Purpose Statement
To manage and develop relationships with existing and potential event organizers through well executed events and timely deliveries.
Key Duties & Responsibilities
Strategic
- Generate innovative ideas to develop winning strategic and activities for NARTD growth and fight against competition in trade.
- Lead coordination of consumer experiential activations in the scope of all types of national promotions from bundling, redemption and others including the strategic experiential sampling that drives recruitment and trial, creating new brand awareness and events marketing to drive brand recruitment.
Operational
- Development of experimental marketing activities and execution of tailor made promotions and solutions for CCBA Kenya
- Develop a maintenance schedule of assets for efficiency in activations.
- Ensure safe operations of all activities, legal and KO compliance and standards maintained through the activations.
- Asset and Rig care and management.
- Ensure brand visibility during events and full implementation of Picture of Success.
Skills, Experience & Education
Qualifications
- KCSE Certificate.
- Valid Driving License Class BCE
- Valid professional driver’s permit as well as any other relevant statutory documentation.
- Valid Certificate of Good Conduct with at least 6 months to expiry
- Good Leadership and communication skills
- Basic routine vehicle maintenance practices
- Valid professional drivers permit or statutory documentation
- Prepared to work fixed shifts at a specific time of day or days of the week
- Mechanical knowledge and understanding required to keep vehicles under their control in a safe and operational condition according to the Company and legal standards
- Understanding of key performance indicators within rig events team that impact on internal and external customers
- Understanding of satellite tracking systems and associated systems such as iCab, dash and other vehicle security cameras.
- Communicates effectively with the Events Team Leader on the rig route plan execution
- Communicates effectively and professionally with the team and with other stakeholders
- Works effectively and competently with Company commercial documentation
- Effective time management
Experience
- At least 7 years of driving experience of Heavy Commercial Vehicle Articulate or Semi Articulate Truck.
- Prior event’s rig driving experience
Added advantage
- Experience in Experiential and events activations.
- Experience in events MC or Disc Jockey