JOB PURPOSE
The role is responsible for all aspects of digital marketing and fundraising operations. This will include planning, implementing, and monitoring our digital marketing campaigns and activities across all digital networks and working globally to scale to ensure successful campaigns and digital activities. Success will be determined through the achievement of acquisitions of primarily Child Sponsorship, Childhood Rescue, and other fundraising initiatives.
The role will help grow our brand’s influence while also increasing brand loyalty and awareness, while acting as an advocate for digital best practices globally.
The role is a key contributor toward increasing global digital acquisition, which is our most important revenue channel for growth, and revenue conversion by at least 40% in the next 2 years; impacting $100M annual revenue.
MAJOR RESPONSIBILITIES
KNOWLEDGE, SKILLS & ABILITIES:
Preferred: